FOSSIL & MSL
The beauty of the world and our friends that surround us are what matters most, yet our attention span stops us from being present.
The Moments Matter Meter Maid will hand out tickets to those not enjoying life and the beauty surrounding them.
The tickets will be issued and recipients are prompted to reissue them to other people.
Instagram stories to remind Gen-Z to connect with the outside world instead of social media and the digital world.
Art Direction: Anthony Lieberman and Chris Bartoldus
Film Production: Hunter Benjamin