The Identity

The logotype explores a overtaking relationship between serif and sans-serif, just as the two cultures did centuries ago. The same applies to the red and blue color palette, with purple fighting in the middle.

The Walls

Replaced and collaged imagery dominate the user experience, as Greek statues are overtaken by Roman facial features.

The Literature

A book about the psychological and physical damages cultural appropriation has, including transparent pages that bleed color from the page below.

The Packaging

A 3D puzzle that shows the physical effects of cultural appropriation.